NBC might have a culture problem. Ann Curry’s dismissal might serve as a good example. They not only fired her, they humiliated her while doing it.
Ann Curry, the popular co-anchor of the NBC Today show, was quickly and unceremoniously fired recently after 15 years with the network. The network made it obvious she was being fired and unlike Meredith Viera’s grand goodbye, Curry was treated like the pariah of network TV.
The ratings dropped recently and she took the hit for it though she does not believe she was responsible.
She was recently reunited with her former co-anchor, Matt Lauer in London. The media reported it as tense. “Curry’s banter with Lauer seemed polite but distant. Lauer said “nice to see you” at the outset and “good to see you” at the end. Curry returned neither sentiment,” according to Yahoo.
Insiders say that Matt Lauer hates her. “Since she replaced Meredith Viera as co-host of the Today Show last June, Ann Curry hasn’t exactly impressed. ‘Hopeless,’ a source close to NBC executives said to describe her co-hosting abilities. ‘Atrocious,’ said another. ‘Strained,’ according to Datalounge.
TMZ claims that when Matt Lauer renegotiated his contract with NBC recently, he demanded Ann be ousted as his co-anchor. [TMZ]
Tonya Reiman, body language expert, analyzes Ann Curry’s 15 minute goodbye on the Today Show.
I don’t think Ann Curry, who is still employed by NBC, understands fully why she was fired.
In an interview with Ladies Home Journal reporter, Lee Woodruff, Ann Curry believes style did her in:
“One day I wore a multicolored dress and someone asked if I was trying to be Toucan Sam. But I chose it because I thought, This will perk up America. I’m encouraged by my bosses to wear these ridiculously high-heeled shoes because women say, ‘I love your shoes!’ So if it makes women happy, I’ll wear them. But I’m still going to be me… I’ve tried to wear clogs and flats on TV and it hasn’t gone well with my bosses.”
The host also claims she was judged for her decision to keep her hair and face natural.
“I’ve decided not to buy into the idea that I want to stop aging. My wrinkles connect me to my family, to my ancestors and to my future. This is how my father looked when he was my age. I’ve got cellulite because it runs in my family. I’ve got gray hair because I won’t dye it.”
Style is very important in the artificial world of TV and this could be one reason for the firing.
NBC tried to get Meredith Viera back when they decided to oust Curry but it didn’t work out. The 55 year-old Ann Curry was replaced by a 40 year old. It sounds like they are warring on women if they age on TV but who knows. Ann Curry is a natural beauty who certainly doesn’t look old or unattractive.
Ann Curry was weak on cooking segments! That’s what Steve Capus of NBC allegedly said. [Ken Levine] He thinks she didn’t have enough pizazz while blending and mashing???
Ann Curry gave her farewell on the show only hours after her lawyer negotiated her exit. Sobbing, she told viewers, “I’m sorry I couldn’t carry the ball over the finish line, but man did I try.”
Some believe she insulted Matt Lauer on her way out, but he wasn’t very pleasant to her either. Frankly, if her firing was part of his deal negotiation, I can see why she would diss him.
In what can only be seen as a big demotion, she will continue to produce for “NBC Nightly News,” “Dateline,” “Rock Center” and “Today” and will fill in as anchor on “Nightly News.” That is the black hole she will disappear into.
She deserves better than the questionable culture of NBC no matter how she performed on Today. She was a ratings getter for at least 14 years, that’s why they gave her the job in the first place.
Ann Curry won’t suffer financially. The deal she worked out only last year, when she took Meredith Viera’s place as co-anchor, guarantees her $10 million a year for the next three years.