While some in the crowd cheered, Gilbert Estrada, 51, burned to death. Others helped douse the flames.
This took place during a carnival and the people cheering might have thought it was part of the festivities.
It happened in Hollywood at the annual Halloween festival.
Some believe he went aflame when he lit a cigarette.
Click here for the raw video that showed up on youtube but be forewarned, it’s upsetting.
The man later died in the hospital.