Two controversies surrounding the Super Bowl have turned out to be less controversy and all publicity. They involve drugs and guns.
The Marijuana Policy Project is putting up five billboards in New Jersey, timed with the Super Bowl and announcing the benefits of marijuana to call attention to what they say is a double standard for NFL players who live in states where marijuana is legal, but play in a league that prohibits its use.
It’s just a publicity gimmick and it works. They are getting a lot of publicity.
Check out one ad:
Meanwhile a company that sells firearms and ammunition, Daniel Defense, produced an ad which was rejected by the Super Bowl. The Super Bowl is sponsored by FoxSports. Allegedly FoxSports said the NFL made the call but the NFL said they never received the ad but it would have never met the requirements of FoxSports.
The NFL has numerous categories of prohibited products that it will not allow networks to advertise during its games. These range from flavored malt beverages (unflavored is fine) to tobacco products to firearms.
The NFL firearms policy states that “Firearms, ammunition or other weapons; however, stores that sell firearms and ammunitions (e.g., outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons.”
Fox Channel WJCL in Savannah as well as outlets in Houston and other stations, did not mention firearms, ammunition or weapons but they did show an image at the end of the manufacturer’s DDM4 model AR-15 style rifles in profile.
Daniel Defense took the image out but the ad was still rejected. Fox cited NFL policy.
Daniel Defense has the ad on youtube. The ad and the controversy have garnered invaluable publicity for DanielDefense without the company having to pay the $4 million for the ad.
Here’s the ad: