Fast Foods Branded in Childrens’ Brains



No to McDonalds and Pizza Hut but yea to Ecstasy!

The following study gives a whole new meaning to be being branded for life. The Independent reports that a new study shows a generation of young people are growing up with fast-food company logos “branded on their brains.” Their brains light up when they are shown the McDonald’s logo. Their brains apparently do not light up when shown well-known logos to do with food (like brussel spouts and turnips?).

The study claims it has nothing to do with food. It has to do with fast-food firms tapping into the reward areas of the brain, and that these develop before the regions that provide self-control, leading to unhealthy choices.” The study was conducted at the University of Missouri-Kansas City and the University of Kansas Medical Center. [Univ of Missouri-Kansas City]

I never gave my children junk when they were very young except for a french fry or two a I didn’t need a study to guide me.

Could it be, I’m just guessing here, that children love the taste of fast food and haven’t been brainwashed at all?

Are we seeing fast food going the way of 20 ounce sodas and salt or fast food ads and logos going the way of Canadian cigarettes?

Mcdonald’s, Coca Cola, Pizza Hut took a hit while the Olympics were on so I guess other things brand their brains as well.

You will be happy to know that the same paper lauded Ecstasy and its healthy effects on the mind, though I don’t think they mean they are pushing it for children.

Channel 4 (figures) gave volunteers a dose of it and live broadcast the results in the program, Drugs Live: The Ecstasy Trial. 

The results: Michael Brooks says “almost everything we hear about Ecstasy is anecdotal and subjective” and Channel 4’s show is important because “it will highlight the fact that we need to get away from anecdotes about Ecstasy, whether positive or negative”.

The show also has a sound basis in scientific research: “The objective fact is, we have reason to believe that therapy involving MDMA use can help people get over life-destroying trauma. The study highlighted on Drugs Live involves imaging the brain in an fMRI scanner: early evidence from these scans suggests that the brain on E finds memories of negative experiences much easier to explore.”

“People who would benefit from this therapy are not raving, but drowning. It wouldn’t hurt anyone to throw them a lifeline.

Great, no to McDonald’s for children but yes to Ecstasy for adults who care for them.

Having suffered through traumatic experiences, I have found that a low-dose tranquilizer and counseling goes a lot further than something that takes one to lala land and possibly addiction.

When one suffers a loss, one has to suffer through it, there is no other way. Reaching out to friends, joining groups, exploring talents, delving into work, hobbies, traveling, are far healthier outlets than Ecstasy, but that’s me. My brain lights up on life.