Government’s Multimillion Dollar Plan to Trick Kids Into Eating School Lunches


The U.S.D.A. wants to trick your kids into eating school lunches and have come up with some ideas. They could put these ideas in a memo and send it to schools but have instead decided to set up training programs at great expense. Why do with a memo what you can spend millions to do?

Don’t take this wrong, kids need to eat healthy and good ideas are welcomed but why is it when Big Government does it, it’s an expensive failure?

CNS News reported that government employees now outnumber those employed in manufacturing by 1.8 to 1 according to the Bureau of Labor Statistics. It’s good news for unions but it’s not good for America.

Government gives us unfettered Big Government control and employees who are virtually unaccountable. Speaking of unaccountable employees, the Agriculture Secretary is spending tax dollars on trying to control what our children eat. They mean well but they don’t know what they are doing.

They have added fruits and vegetables to the processed school lunches and eliminated deserts and other foods children enjoy. A lot more of the lunches are ending up in the trash.

The U.S. Department of Agriculture (USDA) had 30 years of “steady growth in the National School Lunch Program”, however, ” student participation is abruptly down in 49 states,” according to CNS News.

Since 2011, it’s dropped by 1.4 million. Nutritionists are asking Congress to give them flexibility in providing lunches that are healthy but are also lunches students will eat.

That won’t happen. Big Government is a one-size-fits-all arrangement.

A lot more parents are packing lunches for their children but the government discourages it.

Last year, a Ph.D. candidate at Virginia Tech University concluded in a research study that the government does a better job feeding your kids than you do.

CBS thought so much of the research, which appeared in the Journal of Nutrition Education and Behavior that they posted an article titled, “Who makes a healthier lunch: Mom or school cafeteria?”

The conclusion, which fit well with the government’s, is that lunches packed at home are generally not as nutritious as school lunches.

Tom Vilsack
Tom Vilsack

It is this general attitude that pushes people like Tom Vilsack to spend millions on government dominating what our children eat in school and in some cases, what they eat before and after school and in the summer, depending on how the school food programs are expanded.

On Tuesday, CNS reports, the federal government will spend another $8 million on grants to selected public schools and daycare centers to train school nutrition employees on how to encourage children to participate in the school lunch program.

One way is to give vegetables “cool names”. “Sometimes by naming the particular vegetables with cool names you can actually encourage young people to participate and take more of carrots than they would otherwise take, if you tell them that it’s X-Ray carrots that they’ll have X-Ray vision by eating carrots,” Vilsack said at a press conference at the National Press Club in Washington, D.C.

How do you give this school lunch a cool name?
How do you give this school lunch a cool name?

They will teach them how to display the food and they can set up contests.

Maybe they could substitute the hot dog eating contest with a broccoli eating contest. That’s my idea not Vilsack’s.

It’s well-intentioned propaganda from Father Government.

Some of the ideas are good but they could be handled with memos to all the school districts. Paying “selected” schools off with tax dollars is ridiculous or maybe it’s a crony payoff. Training to set up a food display or set up a contest? That needs training?

The propaganda is costing Americans millions and sometimes it looks like we are spending a lot of money on bad productions of Animal House. Another project approved by Tom Vilsack’s USDA, the same USDA that advertises food stamps in Mexico, has questionable merit.

The USDA awarded a $5 million grant to the University of Tennessee-Knoxville “to implement effective strategies to support America’s next generation so they can have a healthy childhood and develop healthy habits for life,” USDA Secretary Tom Vilsack said in announcing the grant.

A grant was awarded after college students created videos in which they dressed up as grapes, bananas, et cetera and jumped out of corners yelling, “Get Fruved.” It is safe to say that this idea might have originated during a keg party, but it will cost us more than a keg.

Fruved stands for FRUits and VEgetables.

According to their website, “Collegiate 4-H students from different states will work together to develop and lead a creative, exciting, and interactive social marketing campaign. Campus social marketing activities will include fruit and vegetable costumed characters, use of social media, a study website, and online educational initiatives. Fruved is a term developed by students that describes the process of eating FRUits and Vegetables.”

You can read more on their website They made a number of videos at no cost, two of which you can watch below, and they were then given a $5 million dollar grant.