Greta Van Susteren is leaving MSNBC, less than seven months after she joined the NBC Universal outlet. She was fired only three hours before she was set to go on air.
The reason appears to be her ratings. She ranked third among her competitors on CNN and Fox News.
According to the Daily Mail, in her first quarter with the network, Van Susteren’s show was up 59 percent in total viewers and and even more impressive 74 percent in the all-important adults 25 – 54 demo.
Those numbers were also well above the network average, which was up 55 percent in total viewers and 40 percent in the demo, the Daily Mail reported.
According to TV Newser however, the 6 p.m. ET, For The Record, didn’t hold the ratings of its 5 p.m. lead in, Meet the Press Daily while the other network shows were booming.
An executive told Politico that the ratings just weren’t there and they had worked with her. Nothing caught on, he said.
She left Fox, which the MSNBC audience hates, and she tried to do straight and fair news to an audience of angry, psyched anti-Trump people.
Liberal hate drives cable right now, especially MSNBC.
The network intends to replace her at 6 p.m. with Ari Melber. Ari Melber is way, way out on the left. He’s no neutral observer, just another opinionated leftist.
Journalism is dead. People want hate.
Phil Griffin, the President of MSNBC, sent out a bland memo announcing the departure.
“MSNBC and Greta Van Susteren have decided to part ways,” said Griffin, in the memo. “Greta is a well-regarded television veteran and one of only a few broadcasters who can say they’ve hosted shows at all three major cable news networks. We are grateful to her and wish her the best.”
Greta’s announcement was worse than bland.
I am out at MSNBC –
— Greta Van Susteren (@greta) June 29, 2017
Van Susteren had a 14-year run at Fox News Channel prior to leaving over a contract dispute.
Greta’s no conservative and has been a Hillary supporter. She entertained the Clintons on her yacht. But she’s neutral and does fair, responsible journalism. Perhaps that was the problem.