Internet Media’s Slant on Cable News Ratings

MADDOW1

One cannot trust the media, especially not on the Internet.

On December 31st, Yahoo News reported that “Rachel Maddow’s Surge Is Fox News’ Worst Ratings Nightmare.” They made a point of saying that Fox News’ ratings have declined and Hannity’s in particular plummeted, losing half his viewership. They claim that Rachel Maddow’s ratings “continue to tune in over at rival MSNBC. [whatever that means]

The reason this is happening, according to them, is because Fox predicted a Romney win while MSNBC did not.

The Inquisitr went one step further:

Sean Hannity’s ratings have plummeted, as we pointed out earlier, nosediving after the election as viewers tuned out of Fox News en masse — but the news is even worse for the conservative news network than initially reported…

…But where Hannity’s ratings plummeted, another media personality saw a boost in viewers post-election — MSNBC’s nega-Hannity, Rachel Maddow.Where Hannity is divisive and black and white, Maddow is reasoned and respectful. [reasoned and respectful?]

The Internet media did admit that Fox News is moving back to pre-election ratings but some in the media did seem to forget that most of the hosts were on vacation and people are busy with the holidays, watching far less TV.

Huff Po gave a more accurate reading.

The fact that MSNBC is increasing their ratings at all is frightening. Look who they have as hosts – Al Sharpton can’t put a proper sentence together, Ed Schultz thinks Laura Ingraham is a “talk slut,” Rachel Maddow tried to tie Romney to on demand porn, and Chris Matthews accuses anyone mentioning “Chicago” of being a racist because there are a lot of black people living in Chicago.

CNN seems to be going the same route with their hiring of Piers Morgan, the nasty, shadowy character who left the UK in disgrace.

Take a look at the actual Neilsen ratings for Friday, December 31st, the ratings on which their glee is based. I don’t know about you, but I don’t see anyone crawling up Fox’ back.

Live + Same Day Cable News Daily Ratings for Friday, December 28, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC        1,044        202         405
CNN           351        100         155
MSNBC           532        159         218
CNBC           178         63           92
FBN             44         13           24
HLN           185         79         106
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC        1,532        333         532
CNN           416        115         190
MSNBC           956        253         377
CNBC           213        110         108
FBN             55         16           24
HLN           303        103         145
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends        1,028        214         478
CNN Early Start/Starting Point           217         99         128
MSNBC Morning Joe           487        170         266
CNBC Squawk Box           114         30           66
HLN Morning Express w/ Meade           185        106         136
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE        2,050        332         738
CNN Situation Room           685        162         287
MSNBC HARDBALL WITH C. MATTHEWS           968        241         322
CNBC MONEY IN MOTION           209         65           92
HLN OPTIONS ACTION           175         55           62
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER        2,055        335         669
CNN Situation Room           414        114         173
MSNBC POLITICS NATION           908        250         336
CNBC Mad Money           130         34           68
HLN EVENING EXPRESS           119         67           75
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC The Fox Report W/S.SMITH        1,596        313         547
CNN ERIN BURNETT OUTFRONT           375         90         134
MSNBC HARDBALL WITH C. MATTHEWS           856        228         327
CNBC Kudlow Report           110         33           55
HLN JANE VELEZ-MITCHELL           232         75         102
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR        2,156        454         733
CNN Anderson Cooper 360           449        145         233
MSNBC Ed Show           979        273         377
CNBC HOW I MADE MY MILLIONS           157         61           64
HLN Nancy Grace MYSTERIES           273         81         142
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC Hannity        1,442        342         543
CNN Piers Morgan Tonight           446         95         173
MSNBC Rachel Maddow Show           946        242         361
CNBC CRIME INC: WAR CNTRFT GDS           199        105         108
HLN WEEKEND MYSTERIES           336        103         147
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA

984

203

320

CNN Anderson Cooper 360

354

104

165

MSNBC Last Word W/ L. ODONNELL

944

244

391

CNBC AMERICAN GREED

282

163

152

HLN WEEKEND MYSTERIES

301

126

146

Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR           681        188         269
CNN ERIN BURNETT OUTFRONT           290         91         126
MSNBC Ed Show           414        115         179
CNBC Mad Money             85         40           57
HLN Nancy Grace MYSTERIES           312        156         173

-
For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show’s audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

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