Nanny Boobberg has moved on from Big Gulps to baby formula. His Baby Friendly Hospital Initiative encourages hospitals to lock up the baby formula so new mothers have no choice but to breastfeed.
“Starting Sept. 3, the city will keep tabs on the number of bottles that participating hospitals stock and use — the most restrictive pro-breast-milk program in the nation.
Under the city Health Department’s voluntary Latch On NYC initiative, 27 of the city’s 40 hospitals have also agreed to give up swag bags sporting formula-company logos, toss out formula-branded tchotchkes like lanyards and mugs, and document a medical reason for every bottle that a newborn receives,” writes Mary Kay Linge of the NY Post.
Blabbering Bloomberg is not being original here. He’s implementing the U.N. mothering rules for totalitarian nations.
The baby friendly hospital initiative has been going on since at least 1991. UNICEF and the World Health Organization coined the phrase and want all the new mother’s in the world to breastfeed (I’m not been sarcastic).
…to ensure that all maternities,whether free standing or in a hospital, become centers of breastfeeding support.
A father watches as his wife breastfeeds their new baby in the maternity ward of the Singburi Hospital, in the town of the same name. Fathers are encouraged to learn about the benefits and become active supporters of breastfeeding.
Thailand is one of 12 developing countries to take the lead in instituting the “ten steps” of baby-friendly practice in as many hospitals as possible.
A maternity facility can be designated ‘baby-friendly’ when it does not accept free or low-cost breastmilk substitutes, feeding bottles or teats, and has implemented 10 specific steps to support successful breastfeeding.
The process is currently controlled by national breastfeeding authorities, using Global Criteria that can be applied to maternity care in every country. Implementation guides for the BFHI have been developed by UNICEF and WHO.
FHI Part II provides the Global Criteria and outlines how to transform hospital practices. Part IV and Part VI help to verify the ending of free and low-cost supplies of breastmilk substitutes. Additional BFHI Parts, including questionnaires used by external teams to assess facilities before Baby-Friendly designation, may be requested when appropriate from the breastfeeding authority of each country…
Cuba, China and Gabon are listed by UNICEF as success stories so why wouldn’t we just want to jump right in and follow their example.