Ford recently interviewed a number of random people to discuss their reasons for buying a Ford and chose one man, named Chris, for a commercial. Chris said he picked Ford because he “wasn’t going to buy another car that was bailed out by our government…I was going to buy from a manufacturer that’s standing on their own: win, lose, or draw. That’s what America is about is taking the chance to succeed and understanding when you fail that you gotta’ pick yourself up and go back to work.”
His family, like so many in America, has suffered under the bad economy. His values are the values I expect of an American.
…The commercial has now been pulled from the airways and Youtube after what the Detroit News calls “pressure from the White House”.
The ad, pulled in response to White House questions (and, presumably, carping from rival GM), threatened to rekindle the negative (if accurate) association just when the president wants credit for their positive results (GM and Chrysler are moving forward, making money and selling vehicles) and to distance himself from any public downside of his decision.
Some insiders, according to the Detroit News, have said that “…Ford wasn’t trying to attack policy and there was no pressure from the White House. However, Ford pulled the ad after individuals inside the White House questioned whether the copy was publicly denigrating the controversial bailout policy CEO, Alan Mulally, repeatedly supported in the dark days of late 2008, in early ’09 and again when the ad flap arose…” Read here: Detroit News Opinion Piece
I don’t give much credence to the fact that Ford supported the bailout publicly. The same union, GM, and WH pressure would have been applied if they hadn’t.