Fox Loses Ratings War to Bizarre MSNBC Host Rachel Maddow


Fox News barely won in total viewers in cable news ratings during the month of May against MSNBC, and it was by a slim margin, according to Nielsen research. Fox’s ratings are going in the wrong direction and, in the weekday night race, MSNBC won. Maddow’s show finished as most watched. Fox’s Tucker Carlson won first place in total viewers.

To recap, Fox News is losing in the weekday night race and in most watched cable show.

CNN and MSNBC were never close to Fox News in past ratings, but they’ve lost key players, Roger Ailes, Megyn Kelly, Bill O’Reilly, Greta Van Susteren. Some of the loss is also explained by the fact that Trump haters are flocking to the hate-Trump networks.

In early April, before O’Reilly was fired and as the scandal broke, The O’Reilly Factor averaged more than 3.7 million total viewers and 652,000 in the 25-54 year old demographic.

By way of comparison, in February 2015, O’Reilly averaged 705,000 viewers ages 25 to 54 and, at his worst, he averaged 516,000.

Things have changed with O’Reilly gone.

In the highly important 25- to 54-year-old demographic for the full week of Monday, May 22, through Sunday, May 28, Fox led the way with an average of 453,000 adults. MSNBC was second with 417,000, and CNN third with 399,000.

Fox is still the most watched by a slight margin.

However, MSNBC won the weekday night race from Monday to Friday with 532,000 viewers. Fox was next with 524,000 and CNN third with 455,000.

MSNBC’s Rachel Maddow finished as the most-watched program in the demographic, averaging 637,000 viewers in the category.

Fox’s Tucker Carlson took first with an average of 2.7 million total viewers per night.

Bill O’Reilly had averaged 5 to 6 million a night in two airings of his show per night.

The #1 cable news personality for the month of May was MSNBC’s failed, former Air America host Rachel Maddow, who is also a bizarre conspiracy theorist.

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Terry Schuck CPCU
Terry Schuck CPCU
6 years ago

I get lost in this numbers stuff and I really don’t get excited one way or the other as I gave up on TV several years ago. It appears that Fox News has lost for several reasons:
1. Folks who feel betrayed by the sex scandals and have temporarily (permanently?) abandoned Fox News.
2. The perceived new leadership of the new guys is or is going to create a more middle-of-the-road network.
3. Loss-movement of big-time hosts or personalities, e. g. Megyn Kelley, Bill O’Reilly and the subsequent following of the Shep Smith emotional pleadings.
4. Seeing the transition of former Fox and Friends hostess, Alisyn Camerota, transition into a CNN talking head. She’s an excellent example of how TV personalities manipulate and editorialize. She’s done a ‘180’
5. The attacks on Hannity by Soros’ groups.
6. The Lamestream Media reporting of loss of sponsors and all the negativity because the competition smells blood in the water. This affects a lot of low information folks.
7. The higher information viewers who are exiting the costly cable delivery system and an overall dissatisfaction with the constant opinion stuff vs. actual reporting of news.
8. The usage of mobile phones, tablets, and ‘iPads’ and apps that replace TV and other ‘traditional’ instruments for reaching the public.
9. A loss of the sense of history of the truth of how and why America evolved into a once great Judeo-Christian nation.

Flotmorton P. Gildersleeve
Flotmorton P. Gildersleeve
6 years ago

Re: Megan Kelley being appointed to be Sec of State, I hope she got the message from Putin
Re: Kathy Griffin, Boo Hoo, Boo Hoo , now get back into your cell
Re; Rachel Madcow, folks tune in for a little comedy not that they are that stupid