Marketing Company Requires Prospective Employees Pass a “Snowflake Test”


A company called Silent Partner Marketing filters out liberal snowflakes during their hiring process with a series of test questions. The CEO said he is looking for employees who fit the company’s culture and the clients they represent.

So, what does a snowflake test look like? CEO Kyle Reyes went over a few of the test questions on Fox & Friends Wednesday.

One of the first questions asked is “What does being an American mean to you?”. A person  fails if they are not proud to be an American.

Another question is “What does privilege mean to you”. The correct answer is to not feel entitled and be willing to work for everything you get.

Then there is this question — “When was the last time you cried and why?” Mr. Reyes said he is looking for people who have a sense of community and sense of heart, and who are not afraid to wear their hearts on their sleeves. He wants people who can make an argument and stand by it.

Answers he gets are everything from, “I cried the day after the election” to tears of joy to parents who have passed on. He doesn’t have a problem with people who say they don’t cry if they are transparent about it, and can spell and have good grammar.

One of the test questions asks applicants how they feel about the police.

The marketing company has pledged to donate up to $500,000 worth of services to police and first responders, Reyes shared.

“We work very, very closely with a lot of police departments and so you need to be comfortable and willing to support the men and women who serve and protect,” he explained.

Employees also have to be comfortable with guns because he has a lot of clients in the industry.

Mr. Reyes said, ““Political correctness be damned. We are who we are and have what we have because of a greater good.”

It’s all legal. He said he is not discriminating.

A number of other companies have asked him to develop snowflake tests for their companies. People have sent him gifts from snowflake cutouts to snow blowers.

I really, really like Mr. Reyes.

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