Streaming has outpaced the combined share of broadcast and cable TV viewing for the first time ever, according to a new Nielsen report.
Nielsen reports that streaming is winning because it has free ad-supported channels, YouTube has risen, and legacy media has shifted to streaming customers.
In May, YouTube represented 12.5% of all television viewing, the highest share of any streamer to date and its fourth consecutive monthly share increase.
Streaming represented 44.8% of total TV viewership in May, its largest share to date, while the combination of broadcast, with 20.1%, and cable, with 24.1%, represented 44.2% of TV viewing, according to Nielsen’s The Gauge monthly report.
Streaming skyrocketed 71% in four years.
MSNBC and CNN are about to be ditched by their respective parent companies because nobody watches them anymore. However, broadcast TV and Cable are on their way out.
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I make up to $24 an hour working from my home. My story is that I quit working at Walmart to work online and with a little effort I easily bring in around $45h to $89h… Someone was good to me by sharing this link with me, so now I am hoping I could help someone else out there by… Read more »
Even if I could stomach the gag me with a spoon programming, the 5 minutes of show and 7 minute commericals interval is intolerable.
I cut cable TV in 2007. I have an antenna but only USED to use it for tornado warning weather coverage. Now I don’t even have an antenna and watch “max velocity” online for tornado coverage.