The Super Bowl ratings are in and they have the worst overall ratings in almost 15 years.
CNBC reported the Super Bowl LV attracted 96.4 million viewers for ViacomCBS on Sunday, the company announced Tuesday, as the Tampa Bay Buccaneers beat the Kansas City Chiefs, 31-9.
It’s the lowest watched Super Bowl since 2007, when the Indianapolis Colts played the Chicago Bears, another CBS broadcast. That game attracted 93.1 million viewers, according to Octagon’s media division data provided to CNBC.
Research firm Nielsen said in a statement to Deadline the metrics would include out of home (OOH) numbers. Those numbers represent TVs in places like bars and restaurants and augment viewership data for the NFL.
CBS did tout growth in internet streaming of the Super Bowl. The company said the stream averaged 5.7 million viewers per minute.
The TV ratings for the Superbowl were 91.6 million and the streamers were 5.7 million. And the total of those numbers, 96.4 million, include the OOH numbers described above.
In 2020, the TV viewers hit 100.45 million compared to 91.63 million this year. In 2019, the viewership was 98.1 million, and in 2018, it was 103.39 million.
Football is the most popular American sport but these are the lowest ratings since 2007. Obviously, COV has a lot to do with it, and so does the politicization of the game. The Hollywood takeover of halftime is not great wither.
In addtion, the game wasn’t competitive. It’s not that the winning team was the best, but rather, it was because they weren’t making mistakes.
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Thank goodness that I wasn’t watching.
No unity for the woke sports? Sad trombone is always so sad.
Wow! That Colts vs. Devin Hester (kick/punt returner-Bears offense) was a snorefest.
I watched Gronk score a TD as I was walking out the door while fam was channel surfing.
Listening on the radio is more fun but I grew up on books and broadcasts as theater of the mind.
Pappy had an awesome Grundig radio that was a Gigantor piece of furniture sized and it would pick up stations from around the world. Sorry for rambling, carry on.
COVID hurt attendance but should have increased the viewing audience, people watching at home with fewer options of where to go or what else to do. The NFL is another failed left wing institution but still has lots of money and power. America is going down with all of these institutions.
The NFL is banned from my house and most of the houses of people I know. The NFL just doesn’t seem to reflect the American spirit anymore and it looks like ratings are reflecting that.