Very Big Twitter News About Political Ads

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Twitter is banning all political ads globally, starting November 22nd, according to tweets by the company’s CEO Jack Dorsey on Wednesday.

The changes will affect both candidate ads and issue ads, although ads encouraging voter registration will still be allowed, along with other exceptions. Dorsey said a full policy will be made available to the public on November 15th, the Verge reported.

Jack Dorsey wants out of the 2020 campaign, according to the Verge. Who could blame him?

The social media sites weren’t meant to be political websites. They were supposed to be a way for people to connect and share positive stories. However, the move will likely hurt the President the most.

Dorsey said in a statement:

“We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons.

“A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money.

“While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions.

“Internet political ads present entirely new challenges to civic discourse: machine learning-based optimization of messaging and micro-targeting, unchecked misleading information, and deep fakes. All at increasing velocity, sophistication, and overwhelming scale.

“These challenges will affect ALL internet communication, not just political ads. Best to focus our efforts on the root problems, without the additional burden and complexity taking money brings. Trying to fix both means fixing neither well, and harms our credibility.

“For instance, it‘s not credible for us to say: “We’re working hard to stop people from gaming our systems to spread misleading info, but if someone pays us to target and force people to see their political ad…well…they can say whatever they want!

“We considered stopping only candidate ads, but issue ads present a way to circumvent. Additionally, it isn’t fair for everyone but candidates to buy ads for issues they want to push. So we’re stopping these too.

“In addition, we need more forward-looking political ad regulation (very difficult to do). Ad transparency requirements are progress, but not enough. The internet provides entirely new capabilities, and regulators need to think past the present day to ensure a level playing field.

“We’ll share the final policy by 11/15, including a few exceptions (ads in support of voter registration will still be allowed, for instance). We’ll start enforcing our new policy on 11/22 to provide current advertisers a notice period before this change goes into effect.

“A final note. This isn’t about free expression. This is about paying for reach. And paying to increase the reach of political speech has significant ramifications that today’s democratic infrastructure may not be prepared to handle. It’s worth stepping back in order to address.”

Mr. Dosey is a very liberal man and some skeptics will say it is tied to the large sums of money the President has accumulated and the poor fundraising by Democrats.

While he has a point about the money in political advertising, it’s also true that the media is over 90% against the President. Democrats get a lot of free advertising but the President can’t catch a break.

In the end, Mr. Dosey is constantly hammered for political ads that candidates and it’s hard to blame him. It’s his platform.

What do you think?


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