Bill O’Reilly Explains Why Fox Is Losing to MSNBC, CNN

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Fox News is no longer the dominant force in cable news and cable news has already been losing some of their audience to the Internet, live streaming, and other mediums. TV Newser reported Thursday that Fox News, the once dominant force in every timeslot, is now losing across the board in the key 25-54 demographic.

It’s especially true in primetime where they are running a distant third to hosts who had audiences half the size of O’Reilly’s.

The 7 p.m. show, “The Story” with Martha MacCallum lost 100,000 viewers in the same demographic. Chris Matthews beat her by almost 60,000 viewers.

Tucker at 8 p.m. is losing to CNN’s Anderson Cooper and MSNBC’s Chris Hayes. The 9 p.m. slot with “The Five” was destroyed by CNN’s Anderson Cooper and MSNBC’s Rachel Maddow by 200,000 viewers.

Maddow, the failed Air America host, is now the most popular host on cable and MSNBC won the ratings for the week.

Sean Hannity performed the best, finishing third behind CNN with Don Lemon and MSNBC’s Lawrence O’Donnell.

CNN and MSNBC are hate-Trump stations 24/7. The Trump haters are leaving Fox, flocking to what they want to hear. Fox has been more balanced in their reporting and it’s hurting them.

Fox is growing a little stale and they fired their biggest assets.

It’s also obvious that Fox’s recent firings and their suggestions they are moving left has cost them their loyal audience. Roger Ailes was Fox, along with Bill Shine and Bill O’Reilly.

Fox seems, to even the casual observer, asea.

The follow up to the firings by Fox, from their reaction to the leftist push to fire their top people to the press that the Murdoch boys hate their own audience, has been problematic.

O’Reilly now appears on “The Glenn Beck Program” every Friday and he told Beck in his first appearance last week that there’s “no doubt” that “Fox News has a problem.”

“They have a problem,” O’Reilly said. “Fox News has a problem. There’s no doubt about it. Whenever you lose a key person in any industry, competitive industry, sports, media, you better have a plan. And it doesn’t look like FNC has a plan.”

“The Trump haters are going over to MSNBC, and there’s a lot of them, a lot of Trump haters,” O’Reilly said. “So, they’re being bolstered by the problems the president is having. But on the Fox News side, they made their decisions. They didn’t have to make those decisions, and they really didn’t have a plan. You know when you take a guy like me out of the lineup, and I’m doing 5, 6 million views a night, you better have a plan to replace that.”

That’s obvious.

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4 COMMENTS

  1. Fox intends to drop in ratings, the goal of the leadership is to move left, not be factual or attract viewers.

    I doubt O’Reilly’s departure has had as sudden of an effect as he wants us to think. Fox was dropping rapidly starting August 2015 when it allowed the circus at the first Trump debate. I know people including myself that turned it off then. A growing number of conservatives had recognized that O’Reilly catered to the Left.

    O’Reilly is not giving specifics on what he does not like. I do not hear him criticize Megyn for example. Whatever settlement occurs between he & Fox, he will agree to not comment on the network. He is posturing. Let’s see him put up his money or effort to help a new network. He has spent many years avoiding going after the real villains, he will not change now.

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