The NY Times wrote a hit piece on Black Rifle Coffee CEO Evan Hafer. They quoted him but he says he never meant the comments against conservatives. The article, in general, was boring.
Mr. Hafer made a comment to the Times interviewer in relation to Kyle Rittenhouse, the teen who was attempting to protect an auto showroom when he became engaged in three assaults. He shot three in what looks like self-defense, and two men died. He was also asked about one of the men arrested in the Capitol riot who was wearing a Black Rifle Coffee hat.
“You can’t let sections of your customers hijack your brand and say, ‘This is who you are,’” Best told me. “It’s like, no, no, we define that.”
The Rittenhouse episode may have cost the company thousands of customers, but, Hafer believed, it also allowed Black Rifle to draw a line in the sand. “It’s such a repugnant group of people,” Hafer said. “It’s like the worst of American society, and I got to flush the toilet of some of those people that kind of hijacked portions of the brand.”
Then again, what Hafer insisted was a “superclear delineation” was not too clear to everyone, as [Eric] Munchel’s [Ultimate Fighting Championship contender] choice of headgear [on 1-6] vividly demonstrated. [He was wearing a Black Rifle Coffee hat]
“The racism [expletive] really pisses me off,” Hafer said. “I hate racist, Proud Boy-ish people. Like, I’ll pay them to leave my customer base. I would gladly chop all of those people out of my [expletive] customer database and pay them to get the [expletive] out.” If that was the case, I asked, had Black Rifle — which sells a Thin Blue Line coffee — considered changing the name of its Beyond Black coffee, a dark roast it has sold for years, to Beyond Black Lives Matter? Surely that would alienate the racists polluting its customer base.
Hafer began to laugh. “You wouldn’t do that,” I ventured.
“I would never do that,” Hafer replied. “We’re trying to be us.
Both Rittenhouse and Munchel are facing serious prison time and haven’t gone to trial yet.
Mr. Hafer said he is a conservative and was not talking about conservatives. He was only referencing racism and anti-Semitism. You can listen and decide for yourself.
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Dana Loesch interviewed him and is on Hafer’s side. She said conservatives will believe anything the NY Times says about a conservative company. That was an unnecessarily condescending comment but she wants to clear the Black Rifle Coffee makers.
If they don’t want to be misunderstood, they need to stay away from the NY Times and have better statements prepared. Actually, they should just stay away from all left-wing media and newspapers. Maybe Mr. Hafer should just stick to promoting his coffee when he’s with the enemy.
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I wonder when Dana L and these two will come out with their prn tape. Geez she’s on some BRCC dck. Does her hubby know? He probably sissy in the corner and watches. Cuck.
I’ll have to say, Revolver has the best take on this “Coffee” company. Are their ads about coffee or,,,,Guns. Are their ads suppose to be “cool” with every other word an “F” bomb. How many want their young kids to watch those videos. As a veteran myself, I sure don’t want these characters defining what a Veteran is like. As Revolver aptly says,
Kyle Rittenhouse is braver and more admirable than most of the soldiers conservatives are reflexively trained to worship. The average American soldier fights in conflicts that have either no bearing on Americans’ safety and well-being, or a negative bearing on both. Rittenhouse, on the other hand, selflessly put himself in peril to protect his own community from marauding psychopaths. American troops are rewarded with college tuition, pensions, and affirmative action for millions of federal jobs. Rittenhouse’s reward for defending his fellow Americans is personal ruin, a potential lifelong prison sentence, and denunciations from cowards. If Black Rifle had an outlet in Kenosha, Kyle Rittenhouse would have risked his life to defend it. But Black Rifle won’t even risk unpopularity to defend him.
That’s some High-Priced coffee, up to $25 for less than a pound. It used to be that coffee was sold in 3lb. and 1lb cans but as the same price as before. .The amount has decreased to Under 2lbs now. But, finally, they Have reduced the size of the containers. Just because a business says they are “Veteran” Owned doesn’t make me want to buy a product. I also find it condescending when a person says, “thanks for your service”. I did a job which made it easier for education and getting a house. I see it as “seedy” to use it to capitalize on a situation.
You were in the military just to get an education and house? BTW, when someone says Thank you for your service, we actually mean thank you for putting your life on the line to protect our freedoms. Figure it out.
Wouldn’t this have been where, due to his hating racists, he noted the democratic party’s institutional racism of forcing urban children to attend failed schools, permanently impairing them? Just a few 100 thousand children currently being victimized. Let them survive on revenue from the actual racists, the democratic party members.
He trolled them for attention?
Enemedia distorted context so that he would lose customers?
Most local stores don’t have it but they do have the way more caffeine than you will need for $20+ a 12 oz, I can buy almost five packs of decent stuff at that price.
Coffee, you say? Thanks for the tip, time for the last of the Dunkin Hazelnut, such sweet Ambrosia!