Japanese Apology Agencies Say “I’m Sorry” So You Don’t Have to


If you are too proud to say you’re sorry, an agency can do it for you, at least that’s the case in Japan, reports Rocket News. Who wants the lousy experience of having to apologize? This is especially true if you’re the cad who committed the offense.

Japan apology services worker seen here apologizing to a young man.In Japan, “apology agencies” can take over that difficult and degrading practice of saying, “I’m sorry”. You pay, they send someone to apologize for you.

Professional apologizers are trained to offer an apology according to the situation.

For example, they may send a person pretending to be your parent or friend to break up with a clingy lover. Or they may call your workplace pretending to be your wife and tell them you’re sick, on those days when you’d rather not go into to work.

These agencies let people skate and they are doing well.

About 40 percent of their customer base is believed to be female, between the ages of 20 and 40 years.

Some of the most popular reasons for approaching apology agencies are problems with money or love.

Prices vary depending on the nature of apology required. The Shazaiya Aiga Pro Agency charges 25,000 yen ($240) for a face-to-face apology, and 10,000 yen ($96) for an email or phone apology. Nihon Shazai Daikokao, on the other hand, charges 3,500 yen ($33) per hour.

A few agencies even offer “apologies while crying” services for particularly angry people.

What do you think? Should we import this to America? In line with out culture, decidedly different from Japan’s, a clever entrepreneur might want to offer humorous apologies, like sending a parrot to apologize or even flying a plane overhead with a  trailing message. Fake parents or friends would certainly translate well to the USA.

In the USA, we already have the “I’m sorry” card.

There’s even a card to apologize for sending a card to apologize.


However, taking the money you would spend on the apology service might be better used for an apology gift.

Then, there is always the personal apology. It takes a little courage but it does something apology services can’t, it reflects sincerity.

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