Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
We need to do to Target what we did to Anheuser-Busch. I was in a Bar Friday Night and half dozen Blue Collar guys walk in. They told the Bartender, who is also the Owner, that if he wanted their business the “Bud Lite” sign had to come down. Ten seconds later it was in the Trash. The economy is… Read more »
Target donated $110,000,000 to Black Live Matter! BLM is on record claiming to be a Revolutionary Marxist Communist organization willing to burn down the USA.
Practically every major corporation “donated” huge sums of extortion payments to BLM. The cowards did it in hopes that they wouldn’t get burned down. Sad that these communist terrorists are allowed to thrive in the USA. They got more money than they could manage and had no business acumen to handle the accounting. If they had been a conservative group,… Read more »
Never forget that BLM was nothing until Hillary Clinton gave them her seal of approval.