Lie to Me & Tell Me It’s on Sale!

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The pricing shenanigans at Target could be another reason to blackball them, except so many companies do it. It’s one of the reasons JCPenney failed (see below).

The Black Friday sale at Target is the same as their alleged regular sale price. Target advertises many of its products as on sale. When Black Friday comes along, they put up a new sign with the same price as their usual “sale” price.

They are shifty.

I have not verified this claim, but I have discovered on my own that this is done routinely. Do the research before you fall for any sales. Black Friday in particular is a bust.

Free design Canva and Pixaboy
In an article on Time by Brad Tuttle in 2013, titled, JC Penney Reintroduces Fake Prices (and Lots of Coupons Too, Of Course), Tuttle explains that Americans want to feel they’re getting a bargain. Sale prices are often based on inflated prices.

In early 2012, JC Penney promised theย end of โ€œfake pricesโ€โ€”ones that were inflated just so that shoppers could be tricked into thinking the inevitable discounts represented amazing deals. Well, itโ€™s already time to welcome back discounts and inflated prices alike.

Among other reasons, JC Penneyย CEO Ron Johnson lost his jobย recently because customers seemed to hate the no-coupons, no-discounting โ€œfair and squareโ€ pricing that was a core part of the retailerโ€™s dramatic 2012 makeover. In a new ad,ย JC Penney is apologizing for the changes made under Johnson. โ€œItโ€™s no secret. Recently, JC Penney changed,โ€ the adโ€™s voice-over states. โ€œSome changes you liked, and some you didnโ€™t, but what matters from mistakes is what we learn. We learned a very simple thing: to listen to you.โ€…

There you have it.


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