Ratings for the Olympic Games opening ceremony were down 36% compared to 2016, according to preliminary numbers from NBC Universal, Axios reports.
The figures for the Tokyo Games event mark the lowest audience for an Olympics opening ceremony event in over three decades, according to Reuters.
Roughly $1 billion has been spent on advertising around the Olympics. Ratings are the only real metric marketers can use to justify much of that spending.
About 17 million people watched the event on broadcast and streaming, according to NBC. Early broadcast numbers suggest some 10 million people watched the event on linear TV.
By comparison, about 26.5 million people and 27.8 million people tuned in to the Olympic opening events in Rio in 2016 and Pyeongchang in 2018, respectively.
There are no fans in the stands, and the time difference is an issue.
But, it’s more than that.
It has been politicized towards the Left like everything else with the Left. We have the Women’s Soccer Team wearing Black Lives Matter uniforms and dissing the flag. There is Gwen Berry showing her contempt for the flag. It’s a turn-off to the entire event for some.
Some of the interviews were left-wing emotive nonsense.