Streaming has outpaced the combined share of broadcast and cable TV viewing for the first time ever, according to a new Nielsen report.
Nielsen reports that streaming is winning because it has free ad-supported channels, YouTube has risen, and legacy media has shifted to streaming customers.
In May, YouTube represented 12.5% of all television viewing, the highest share of any streamer to date and its fourth consecutive monthly share increase.
Streaming represented 44.8% of total TV viewership in May, its largest share to date, while the combination of broadcast, with 20.1%, and cable, with 24.1%, represented 44.2% of TV viewing, according to Nielsen’s The Gauge monthly report.
Streaming skyrocketed 71% in four years.
MSNBC and CNN are about to be ditched by their respective parent companies because nobody watches them anymore. However, broadcast TV and Cable are on their way out.
That explains why so many sports venues are switching to streaming. They see the future of cable TV in decline.
Even if I could stomach the gag me with a spoon programming, the 5 minutes of show and 7 minute commericals interval is intolerable.
I cut cable TV in 2007. I have an antenna but only USED to use it for tornado warning weather coverage. Now I don’t even have an antenna and watch “max velocity” online for tornado coverage.