The Trusted News Initiative (TNI), founded by the BBC [and the Google Initiative (GI) [isimilar to TNI], are allegedly trying to keep misinformation at a minimum and promote democracy and freedom. However, they now speak as one global voice, and some say their purpose for being is global information control.
by Professor Brown
“The Trusted News Initiative (TNI) was founded in 2019. It includes companies such as Google, Facebook, BBC, YouTube, Twitter, the New York Times, Microsoft, and Reuters. It also includes all of the companies owned by these companies, which boils down to literally every mainstream media information service.
“Everything from PBS, CNN, and Fox News trickle down to your local news affiliates such as your local NBC and CBS independent stations where you get your local news and weather every day. The newspapers you read, such as USA Today, the Washington Post, and the Kansas City Star…… are all Big Tech partners together.
“Did you know that out of the THOUSANDS of mainstream television channels available to us, they are ALL owned by only SIX companies? Time Warner, Viacom, CBS, Disney, National Amusements, and News Corp. In 1983, there were more than 50 companies that owned our television channel media content. After the Telecommunications Act of 1996, during which the FCC removed restrictions on how many news outlets an owner could own (creating a monopoly), we are now down to SIX owners.”
Definitely consider watching the frightening last 30 seconds:
The Google News Initiative
The Google News Initiative includes a $300 million funding commitment to the news industry’s future. The Google News Initiative is partnered with advertising agencies in a program called Trusted News for Trusted Advertising (TNTA) to ensure advertisers don’t have their ads associated with “false or misleading news,” thereby allowing them to “regain control of the media on which they publish the advertising.”
Since early in the COVID-19 pandemic, enormous fear and panic have been fueled by the hourly drumbeat of a “one-voice” media.
TNI and GI are international processes of editorial standardization that have delivered unprecedented news coverage of the monopolized message of the pandemic:
- The pandemic threatens the survival of all humanity
- There is no therapy to cure the sick
- It is necessary to confine the whole population, and
- The delivery will come only from a vaccine.
How does an entire world come up with the same message? It’s through TNI.
In July 2019, before the pandemic, the UK and Canadian governments hosted the FCO Global Conference on Media Freedom, where then BBC Director-General Tony Hall announced that the goal was to arrive at a practical set of actions we can take together, right now, to tackle the rise of misinformation and bias….I’m determined that we use that [BBC] unique reach and trusted voice to lead the way – to create a global alliance for integrity in the news. We’re ready to do even more to help promote freedom and democracy worldwide.
The initial Trusted News partners were the European Broadcasting Union (EBU), Facebook, Financial Times, First Draft, Google, The Hindu, and The Wall Street Journal.
It also includes Twitter, Microsoft, Associated Press, Agence France-Presse, Reuters, and the Reuters Institute for the Study of Journalism.
They use the same verification technology – Project Origin led by the BBC, CBCRadio-Canada, Microsoft, and the New York Times.
TNI’s trusted news sources are the World Health Organization, the CDC, USFDA, and NIH.