Anheuser-Busch lavished distributors with $150 million in “incentive payments” to keep Bud Light beer on the shelves.
Beer Marketer’s Insights, Anheuser-Busch is offering as much as $150 million in “market share recovery incentives” this year alone to beer and liquor distributors if they keep Bud Light beer on the shelves.
The New York Post reported that this is the time of year when most retailers revamp shelf space and give the hottest products the most space.
The plan began in June and goes through spring.
“Bud Light is set to lose refrigerator and shelf space at a vast network of stores belonging to key beer sellers like Walmart and 7-Eleven, based on recent sales performance, industry sources told ABC News in September.
Former Anheuser-Busch InBev executive Anson Frericks told ABC News that shelf space is “the single largest determinant of sales in a store.”
If you go to their site here, you can scroll down and see the 100 beers they sell in the USA. You might have to put your birthday in because they irrelevantly won’t let minors look at it.
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So AB is willing to forego any profits on Bud Light for the short term just to keep their brand alive, after they misread their consumer base and pulled the worst woke switcheroo imaginable? Sorry, but real Americans – you know, those in “fly-over country” – will never forget what AB did. Future generations of true Americans will be taught why they should never buy AB brands. Ever.
They did not “misread” anything. They knew what they were doing and they meant to do it.
I laugh when Yankees and California misfits sneeringly reference “flyover country.”
They’d best flyover Louisiana, Oklahoma and Texas – we shoot those license plates on !-10 .
LOL! AB thinks we’re going to forget, and go back to Bud Light! They STILL don’t get it.
Wokeism is a serious mental disorder. They are delusional, and crazy. The result of 50 years of marxist propaganda and brainwashing by the marxist-controlled American media and schools.
There is a cost in carrying stock that is not selling well. It is two fold: the cost of not displaying product that sells better, and the cost of the money invested in slower selling stock.
Will the larger retailers put customer first. or momentary greed.
How much of the $150 million will be spent in bribing key investors?
Thanks for the link to AB’s web site that lists their brands; makes it easy to visually see all their brands so I can boycott 100% of their product line.
I’m forever done with AB.
My thanks also – European woke-types are just above muslims in my estimation of their worth.
(I upvoted you, but the site tells me I already voted – computers are never wrong. And Covid vaccinations are good for you.