Virtue-Signal Alert! Gillette Puts Out Creepy “Toxic Masculinity” Ad

A new ad, called “We Believe” encourages men to shed their “toxic masculinity.” It invokes the #MeToo movement to subtly stereotype normal men.

This ad insinuates manliness is toxic and leads to bullying and abuse of women. This is more of the looney left’s male bashing.

Gillette believes in the best in men; that by holding each other accountable, eliminating excuses for bad behavior, and supporting a new generation working toward their personal ‘best,’ we can deliver positive change that will matter for years to come,” Gary Coombe, president of Gillette parent Procter & Gamble’s global grooming business, said in a statement about the ad.

Get your barf bag ready:

Some of the lefties really loved the ad, but most people didn’t.



  1. Read ‘The Loss of Virtue’/Moral Confusion & Social Disorder in Britain & America, edited by Digby Anderson Preface by John O’ Sullivan–Chapter 2 Manliness and Civility “To modern cultivated souls, the idea of ‘manliness’ reeks of proletarian boorishness. To committed feminist minds, it reeks of masculine assertiveness. To both it appears unambiguously to encapsulate malignant notions not merely of illegitimate power but also of unrestrained force.”

  2. Thanks a lot Gillette for lumping all of us regular males in the same pile as POS’s like Harvey Weinstein. Really makes us feel all special.

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