Starbucks has eliminated the Christmas theme from their holiday cups and replaced if with a multicultural, diverse red cup. Instead of reindeer, snowflakes and snowmen, they want to represent all of us and all holidays, even though the holiday is called CHRISTMAS.
This is from their statement:
…Since 1997 Starbucks has served its holiday beverages in a unique cup, starting with a jazz-themed design in jewel tones of deeper reds, greens and blues. Every year since, the cup has told a story of the holidays by featuring symbols of the season from vintage ornaments and hand-drawn reindeer to modern vector-illustrated characters.
“In the past, we have told stories with our holiday cups designs,” said Fields. “This year we wanted to usher in the holidays with a purity of design that welcomes all of our stories.”
“Starbucks has become a place of sanctuary during the holidays,” he said. “We’re embracing the simplicity and the quietness of it. It’s [a] more open way to usher in the holiday.”
The chain still sells “Christmas Blend” coffee, offers gift cards with holiday symbols, and even vends Advent calendars but the emphasis will be multiculturalism!
It’s not about Christmas, it’s about the color red and recognizing all religions on a Christian holiday, they say, but it is Christmas and it’s our holiday.
The claim is that there is nothing anti-Christian in this but to blatantly ignore a national holiday and substitute PC cups might be a way to diminish it. It’s a cultural change.
It’s more political correctness. They don’t want to offend some people and don’t mind offending the majority.
Christmas is a time of joy and good will towards men. It is something to celebrate but Starbucks are Scrooges.